Here is my review of The Laptop Entrepreneur by
I like this book. The Laptop Entrepreneur: How to make a living anywhere in the world by Nick Snelling and Graham Hunt offers practical and easy-to-understand guidance for anyone who is seriously considering making a living via the internet and using the freedom that such a style of working delivers to live just about anywhere.
Nick and Graham are experts in doing the sort of things they write about. Both are British and both live – and work – in Spain, using the tactics and techniques they write about in The Laptop Entrepreneur to build the type of future that’s right for them.
In this book they explain in straightforward terms that it is possible to earn a living via the internet. They show readers that they can adapt their existing skills and expertise to suit a new way of working and possibly a new way of life. They then offer step-by-step guidance to help readers to fulfil their aspirations.
Laying Firm Foundations
The Laptop Entrepreneur spends more than forty pages on the overview of how to make a living via the internet and on the important topic of market research. This makes the book particularly valuable to people who have not, to date, thought seriously about how to become a laptop entrepreneur. The advice is grounded in common sense, experience and an excellent knowledge of the subject.
As the authors say:
“Nothing is more important than market research. Failure to do this properly may result in battling against impossibly strong competition or within an area with no commercial potential.”
Guiding people to success
Having helped readers to create a firm foundation for their businesses the authors then systematically and methodically work through the most important topics that would-be laptop entrepreneurs must address. The topics they cover are:
- Domaining – choosing the right domain name etc
- Blogs
- Website copywriting
- Article writing and promotion
- Affiliate marketing
- Social media marketing
- Terms and definitions
- Useful resources.
The issue dealt with in each section is explained thoroughly and in ways that the internet novice can understand. The style is encouraging and informative.
Most of the chapters are supported by case studies about people who are employing the tactics dealt with in the book to make a success of their businesses. What I found particularly helpful about the cases studies is that they give insights into some of the mistakes people can make as they create their internet-based businesses as well as dealing with success.
At the end of the book is a very useful list of terms and definitions and a section on resources that readers will find valuable as they implement the advice they have read.
Is there anything missing?
I was surprised when I finished reading the chapter on social media marketing to move straight into terms and definitions. I would have liked a final chapter where the writers draw together their themes and give readers just a little nudge to encourage them to make a start on their new careers – soon. This does not detract from what the book offers; it’s just a suggestion about a useful addition for future editions.
Should you buy?
Overall this is a fascinating and informative book and one well worth buying and using, if you’re keen to develop an internet business and, as a result, gain the freedom to live and work where you would like.
Article sourced from http://www.margaretadams.co.uk/2012/03/20/review-of-the-laptop-entrepreneur/
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